What is an ATS?
An Applicant Tracking System (ATS) is software used by employers to manage job applications. It scans resumes for keywords and formats, then ranks candidates based on how closely they match the job description.
Why keywords matter
ATS systems look for specific words and phrases that match the role. If your resume doesn’t include these, it may never reach a recruiter—even if you’re qualified.
Tip: Keywords aren’t just skills. They can include job titles, certifications, tools, and even soft skills mentioned in the posting.
How to find the right keywords
- Job description: Highlight repeated words and phrases.
- Industry standards: Use common role titles (e.g., “Software Engineer” vs. “Code Ninja”).
- Tools and certifications: Include relevant platforms, languages, or credentials.
- Synonyms: Use variations (e.g., “project management” and “PM”).
Best practices for keyword use
- Integrate keywords naturally into your bullet points.
- Avoid “keyword stuffing” (repeating words without context).
- Mirror the employer’s phrasing exactly when possible.
- Balance hard skills (e.g., “Python”) with soft skills (e.g., “collaboration”).
Example
Job description keyword: “Data analysis with SQL and Excel.”
Resume bullet: “Conducted data analysis using SQL queries and advanced Excel functions, improving reporting speed by 30%.”
Action checklist
- Scan the job description for repeated terms.
- Match your resume language to the posting.
- Include both technical and soft skills.
- Proofread to ensure keywords fit naturally.